Strategies and techniques of communication and public relations applied to non-profit sectorĭirectory of Open Access Journals (Sweden)įull Text Available The aim of this paper is to summarize the strategies and techniques of communication and public relations applied to non-profit sector.The approach of the paper is to identify the most appropriate strategies and techniques that non-profit sector can use to accomplish its objectives, to highlight specific differences between the strategies and techniques of the profit and non-profit sectors and to identify potential communication and public relations actions in order to increase visibility among target audience, create brand awareness and to change into positive brand sentiment the target perception about the non-profit sector. This paper shows that contemporary practice in public relations and marketing communication can be conceptualized as an… Six constructs to be measured, including…Īpplying Constructivism to Improve Public Relations for EducationĮducators are often hesitant to use techniques of public relations and marketing communication to attempt to alter undesirable understandings of the rationale and processes of education held by external constituencies. A series of focus groups and pilot tests were conducted to ascertain themes, refine questions, and then to refine the entire instrument. An Evaluative Measure for Outputs in Student-Run Public Relations Firms and Applied CoursesĪ valid, reliable survey instrument was created to be used by public relations student-run firms and other applied public relations courses to gauge client satisfaction.
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